Actual Revenue (from register): $182.73
Receipt Revenue: $167.82
Difference from Actual: $15.21
Theoretical Revenue: $182.48
Difference from Actual: $0.25
Net Margin: $52.71
Amount Transferred: $31.22
Transferable Amount in Produce Stand Revenue: $53.16
Total Number of Sales: 38
Last Week: 30
Number of Sales >$10: 5
Last Week: 3
Number of Sales <$10 and >$5: 7
Last Week: 14
Number of Sales <$5: 26
Last Week: 13
Avg. Sale per Transaction: $4.41
Last Week: $5.31
Good News: We made a profit this week. However, while this is very exciting news, keep in mind that our supply from ALBA was low this week (due to the rain), and we could have earned another $53.16 out of the produce we transferred to catering for $31.22. I included a spread of the number of sales we made under $5, between $5 and $10, and over $10. Notice our overall sales was up by 8, and the number of sales over $10 is up by 2, which considering our profit of ~$50 is rather significant. In other words, even getting two or three more people to the stand each week makes a large impact on our sales!!!
For next week:
There could be at least 5 people returning to the stand with coupons. All deductions from the coupons will need to be documented on the guest checks. Remember the promotion is as follows: with the coupon if one spends $10 they get 10% off their total purchase; bring a friend who additionally spends $10 and the coupon holder gets 15% off their total purchase (i.e. both the coupon holder and the friend have to spend $10 each). Coupons are only redeemable the week after they've received them. Anyone who spends over $10 gets a coupon.
Receipts:
In general,the receipt-revenue difference from our actual revenue total was ~$15. This is a little high. Please do the best you can to write a receipt for every person. I know it's a new thing and most likely a few transactions just did not get recorded. Just do your best to make writing up a receipt for each customer a habit from now on.
Great job this week, and continue to spread the word about our lovely produce and tasty ALBA strawberries.
Nicole
Saturday, April 10, 2010
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